Miracle Mile Spotlight:
Black Dog Coffee
Bradley Gold had what he thought was a “lifetime career” working in operations for a restaurant chain when he was laid off at age 53. So, he walked away from corporate life and entered the world of sole proprietorship when he opened Black Dog Coffee in 1998.
It was an opportunity right in his back yard. Brad lived six blocks away and, at that time, his wife had an office in the Wilshire building where the restaurant is located. According to Brad the previous owner was “a motivated seller” – and, given his sudden joblessness, Brad was obviously a motivated buyer.
“So, I changed the name, changed the menu, changed everything,” he explains. “I think up until I came along most of the places that had been in here were geared toward the people working in the office buildings and the residents were given less attention. All the places around were always closed on Saturdays and Sundays. And I knew from the get-go that I wanted it to be a seven-day-a-week business – because you can’t be a neighborhood business if you close on the weekends.”
Brad [behind counter at left] knew what he was doing. With outdoor seating and free wi-fi, Black Dog Coffee is one of the most popular eateries in the area. The menu features a variety of breakfasts and sandwiches – and, of course, great coffee.
Brad attributes his Miracle Mile location as key to Black Dog’s success. There are thousands of residents within easy walking distance and close to 3 million square feet of office space within a two-block radius of the coffee shop. “You couldn’t do any better than that if you were a single operator in Century City,” Brad remarks.
Brad grew up in the restaurant business. His parents operated an Orange Julius stand in Burbank for 25 years. He worked there when he was in high school. “And I’ll tell you, it’s a lot more fun working for myself than it was working for my dad,” he laughs.
Approaching his 70th birthday – the father of two grown children and the grandfather of three – Brad represents the end of the line for the restaurant business in his family. His daughter is a realtor and his son is a journalist – and he is enormously proud of them.
What began 17 years ago as a remedy to forced early retirement has now become a pleasant working retirement for Brad. “I’m very grateful that the restaurant turned out the way it has. In the beginning I worked around-the-clock, but now I’ve got seven employees and four of them have been here ten years or more,” he said, knocking on wood. Having such a stable and trustworthy staff allow Brad and his wife to take vacations to Europe and Asia.
“I’m going to continue to work, because I’m not working that much anymore. And it gets me out of the house every morning –makes me shave.”
Photos courtesy Black Dog Coffee.
Black Dog Coffee
5657 Wilshire Blvd.
Los Angeles, CA 90036
Monday–Friday 7 AM–6 PM
Saturday–Sunday 8 AM–4 PM
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